Oliver’s Dip

Social + PR for Tostitos

In the show Only Murders in the Building, Martin Short’s character—Oliver Putnam—is obsessed with eating dips. So much so that he proudly proclaims all he eats is “Dips for Dinner!” Since that moment, it has become an underlying personality trait of his throughout the show.

Tapping into the hype of the highly anticipated season 5, Tostitos partnered with Hulu to give the resident dip connoisseur his very own dip! ​

  • Chris Bellinger (CCO)

    Isaac Pagán Muñoz (ECD)

    Kelsey Greer (Sr. CD, Partnerships)

    Christian Hoyle (Sr. CD)

    Allie Kainz (Sr. ACD, Partnerships)

    Madi Getgood (Lead Copywriter)

    Stevie Miller (Lead. Art Director)

    Role: Initial concepting and sell in. The idea was executed by the rest of the team due to conflicting projects.

  • Parade

    Screen Crush

    Brand Innovators

  • 428.7MM Total Impressions

    22.7MM Social Impressions

    40k Social Engagements

    406MM PR Impressions

TOSTITOS

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TOSTITOS ~

Tostitos was gearing up to launch a new dip in early 2026, so we leaned into the moment and dubbed “Oliver’s Dip” a mystery flavor for fans to solve, creating a fun, natural tie-in to the show.

The flavor of the dip wasn’t the only mystery.

Influencer and PR kits further leaned into the thematic of the show. The dip was missing, the clues were hidden, and the mini blacklight was the only lead given.

If you were able to crack the case, only then were you able to find the secret compartment where Oliver’s Dip was hiding.

On social, we gave fans a chance to win their own jar of Oliver’s Dip each time an episode dropped. Additionally, we inspired food pairings with the dip, continued to drum up hype on what the flavor actually is, and eventually revealed the flavor along with the announcement it’ll be in stores soon.

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