The Winch It! Brothers


Social Campaign

Just how many problems can the RAM Power Wagon solve? Answer: all of them. We introduced the world to the Winch It! Brothers and their self-made campaign to solve every problem with the Power Wagon winch.

Not only did we create video content, we added a CTA to each film for viewers to call an actual 855 phone number. Upon dialing, callers will be met with the longest phone tree ever created, and the chance to win Winch It! Brothers limited edition swag.

Created with:
Nick Childs (CCO), Josh Greenspan (ECD), Sarah Dennis-Browne (ACD), Courtney Harris (CW), Jeremy Mack (Prod)


Case Study

Winch It! Brothers :60

Parking Spot :30