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NY is Open

Bringing the U.S. Open to New Yorkers.

USTA

NY is Open


The U.S. Open is a New York tradition that gets everyone talking. Well, almost everyone. Despite record-breaking ticket sales, social conversation was down 44% from 2015. To reverse the trend, we went at it full-force with a ragtag bunch of illustrators, animators, and run-and-gun filmmakers working to create content as unique as the Open’s hometown.

The result was a transmedia campaign that included a film featuring real U.S. Open Ball Boys & Girls honing their skills on the streets of NYC, and microcontent that brought the best of the Open to the best of Manhattan.

The Ball Kids "social video" resonated so deeply and latched onto the hearts of the clients so much that they decided to run it as a national TV spot on ESPN during the event. 

 

Created with:
Nick Childs (CCO), Josh Greenspan (ECD), Sarah Dennis-Browne (ACD), Courtney Harris (CW), Jeremy Mack (Prod.)

 
 All signs point to another great #usopen. Are you in? #NYisOpen

All signs point to another great #usopen. Are you in? #NYisOpen

 The 7 train is ready to serve. We're counting the minutes to August 29. #usopen #NYisOpen

The 7 train is ready to serve. We're counting the minutes to August 29. #usopen #NYisOpen

 We’re serving notice: It’s almost time to crown another champion. #usopen #NYisOpen

We’re serving notice: It’s almost time to crown another champion. #usopen #NYisOpen