Laundry Cycle

As if always doing laundry couldn’t get worse, finding out that you’re clothes aren’t actually getting clean is the icing on the cake.


Laundry Cycle

We wash them and we wear them. We wash them and we wear them. The laundry cycle is a continuous system that we are always repeating. But little do most people know, that cycle is broken. Our clothes aren't truly being cleaned. Adding Dettol Anti Bacterial Laundry Cleanser to your wash kills the bacteria that washing with detergent alone leaves behind. 


Integrated Campaign

Created with:
Nicole Miller (CD), Kate McCagg (CD), Courtney Harris (CW)