FIAT wanted to be apart of the conversation during the Olympics. However, they're weren't an official sponsor of the events, which means you couldn't mention anything related to the games, like you couldn't even say the games like I just did and even some sports. So we created short videos to help showcase the athleticism and agility of the FIAT 124 Spider, and the freedom of movement it imparts on the driver, through the lens of individual sports. What follows is FIAT's take on synchronized swimming and golf.
Created with Nick Childs (CCO), Josh Greenspan (ECD), Seth Kelly (CD), Sarah Dennis-Browne (ACD), Courtney Harris (CW).