Bring It On
Digital & Social Campaign
There’s something so precious about wearing white clothes. Messy people stay clear. Parents avoid them. And those who want to blend in, avoid standing out with all white outfits.
Featuring a protagonist wearing all white juxtaposed against bold and monochromatic environments— depicted in everyday moments of chaos and mess, to moments of confidence— we wanted to remind our audience to wear white fearlessly by telling life “bring it on.”
Jamie Perruquet (CD), Courtney Harris (CW).
In addition to creating :06 cut-downs of each vignette in the :15 hero film, we created additional content like the few examples below.
Instagram Stories / Stain-fographics
We created Stories that were designed to be utilitarian for OxiClean fans by repurposing content that we were already creating for Pinterest. Posted as a carousel unit within Stories, copy instructed users to screenshot the next frame to save the instructions on how to keep white clothes stain free and 40% whiter.
Instagram Stories / Engagement
As a way to increase engagement with OxiClean’s fan base, we created Stories that utilized native social features to create more authentic conversations.