OXiClean

Bring It On

 

Digital & Social Campaign

There’s something so precious about wearing white clothes. Messy people stay clear. Parents avoid them. And those who want to blend in, avoid standing out with all white outfits.  

Featuring a protagonist wearing all white juxtaposed against bold and monochromatic environments— depicted in everyday moments of chaos and mess, to moments of confidence— we wanted to remind our audience to wear white fearlessly by telling life “bring it on.”

Created with:
Jamie Perruquet (CD), Courtney Harris (CW).

 
BirthdayParty.jpg
DateNight.jpg
GirlsNight.jpg

Bring It On :15

Newsfeed Content

In addition to creating :06 cut-downs of each vignette in the :15 hero film, we created additional content like the few examples below.

OxiClean_WhiteRevive_BringItOn_Social_Newsfeed_Week1_PodiumProduct_v1.gif
OxiClean_WhiteRevive_BringItOn_Social_Newsfeed_Week1_NeonSign_v2.gif
OxiClean_WhiteRevive_BringItOn_Social_Newsfeed_Week3_White_v4.gif
OxiClean_WhiteRevive_BringItOn_Social_Newsfeed_Flight3_WhiteRepeat_v2.gif

Instagram Stories / Stain-fographics

We created Stories that were designed to be utilitarian for OxiClean fans by repurposing content that we were already creating for Pinterest. Posted as a carousel unit within Stories, copy instructed users to screenshot the next frame to save the instructions on how to keep white clothes stain free and 40% whiter.

Instagram Stories / Engagement

As a way to increase engagement with OxiClean’s fan base, we created Stories that utilized native social features to create more authentic conversations.

OxiClean_WhiteRevive_BringItOn_Social_InstaStory_Engagment_BirthdayParty.jpg
OxiClean_WhiteRevive_BringItOn_Social_InstaStory_Week3_Versus_v2.jpg
OxiClean_WhiteRevive_BringItOn_Social_InstaStory_Boardroom_Slider.gif
OxiClean_WhiteRevive_BringItOn_Social_InstaStory_DateNight_Boomerang.gif