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THE CALIFORNIA LOTTERY
The California Lottery believes in the power of a good education and passionate teachers. That’s why they wanted a campaign, not to sell lottery tickets, but to let people know of their $1 billion annual contribution to California public schools. While it’s a modest contribution per school district, it still makes a difference.
This led us to our school-year-long #ThankATeacher campaign. Our campaign was centered around an emotional documentary film series where we sent three celebrity influencers back to where it all started, and to thank the teacher who had a dramatic impact on their lives.
Created with Nick Childs (CCO), Josh Greenspan (ECD), Sarah Dennis-Browne (ACD), Courtney Harris (CW), Jeremy Mack (Prod).